Household

Household Catalog

Discover independent, genuinely sustainable household cleaning brands — curated by Uniplug with no paid placements and no greenwashing.

PetDog grooming wipes, dry shampoo & accessories

Lil Luv Dog View details → Lil Luv Dog started because its founders wanted something better for their dogs. Better care. Better ingredients. Better impact. So they imagined pet care made with intention — clean formulas, thoughtful choices, and a lighter footprint on the world their dogs run through.

Everything they make is designed with their dogs and yours in mind. They're lucky to share their lives with them — to be loved by them, and to love them back in the ways they deserve.

Shipping: Ships across the USA. International shipping available via FWRD.

Social: Instagram · TikTok https://lilluvdog.com/

Pawp Water View details → Pawp Water is the mother-daughter brand behind functional, water-soluble wellness support for dogs. Often known as the "crazy dog lady", Gila brings over 20 years of hands-on rescue work — fostering, more than 7 years running an in-home dog boarding business, and hundreds of dogs rehomed along the way — to everything the brand makes. She's also the proud mom to her "foster fail" Chloe, the dog who inspired Pawp.

After a costly vet visit revealed that Chloe needed probiotic and electrolyte support for chronic gut issues, Gila tried countless options — but Chloe refused them all. Most were flavoured, not water-soluble, or immediately noticeable in her bowl: messy, inconvenient, and cumbersome. Around the same time, Gila was diagnosed with Celiac disease, prompting a deeper look at her own health. As she began healing her gut and adding simple, daily beverage support to her routine, a clear parallel emerged: the same functional, accessible solutions available to humans were missing entirely in the pet space.

That realisation became the foundation for Pawp Water — a brand born at the intersection of science, compassion, and lived experience. Nicole, Gila's daughter, brings a background in public relations and brand strategy across beauty, wellness, fashion and lifestyle, and today leads Pawp's brand, communications, and growth — helping bring human-level wellness to the pet space. The range spans gut health, calming, hip & joint, electrolyte, and coconut support.

Social: Instagram · Facebook · TikTok · Twitter https://shop.pawpwater.com/

Effervesce View details → Effervesce is a natural self-care brand making thoughtfully crafted, plant-based products — including a gentle natural pet toothpaste for everyday dental care, made simply and without harsh additives. https://itsjustbubbles.com/

Household CleaningLaundry, kitchen & bathroom — dish soap, detergent, surface sprays, toilet bombs & more

MamaSuds View details → MamaSuds is a Michigan-based, woman-owned small business founded by Michelle after she struggled to find safe detergents for her daughter's cloth diapers — and after her husband was diagnosed with a brain tumour, which pushed her to strip every hidden toxin from their home. What began at a kitchen counter has grown into a devoted team handcrafting products at "The Soap Shop", making every formula from scratch in small batches.

The range covers the whole home — laundry detergent and soap bars, dish soap and dishwasher powder, surface sprays, castile soap, toilet bombs and tub scrub — all built on safe, recognisable ingredients like saponified olive oil, pure essential oils, and minerals. No synthetic fragrance, no optical brighteners, no petroleum-derived surfactants, no fillers. Coconut-free, palm-free, and vegan. Safe around food, safe around kids, and genuinely effective — no watering eyes or open windows required.

Certifications: Leaping Bunny · Made in the USA · Vegan · Palm-free · Coconut-free

Social: Instagram · Facebook · TikTok · YouTube https://www.mamasuds.com?sca_ref=11430738.r0XwQr6w4kdl&utm_source=uppromote&utm_medium=social&utm_campaign=affiliate&utm_term=Sofia-B

Maia Natural View details → Coming from a natural pharmaceuticals background and unable to find cleaning products they could trust, Maia Natural's founders decided to formulate their own — starting from a clean slate to make products that were the safest possible for themselves, their children and their loved ones. The aim from the start was the most healthy and safe cleaning range possible, safe for their baby as well as the planet.

Every formulation is designed strictly around human health and ecology: no toxins, no GMOs, and nothing dangerous that could be absorbed through skin — including a baby's skin. Products are completely and readily biodegradable in both aerobic and anaerobic environments, safe for soil as well as aquatic life in rivers and oceans. No nasties at all. The range covers laundry detergent, fabric softener, liquid soap, washing-up liquid and an all-purpose cleaner.

Maia Natural is the first and only UK cleaning brand to be awarded Ecogarantie — which describes itself as the strictest ecological label for non-food products on the market — giving you one of the truly safest cleaning ranges available today, including products safe for babies and children.

Shipping: Ships across the UK and Europe.

Social: Instagram https://www.maianatural.co.uk/

Effervesce View details → Effervesce is a natural home and self-care brand making thoughtfully crafted, plant-based products — including liquid soap, cleaning soap, and wooden bars — designed to keep your home clean simply, without harsh synthetic additives. https://itsjustbubbles.com/

Paper & DisposablesPlastic-free toilet roll & everyday paper goods

Honest Supplies Plastic-Free Toilet Roll

Honest Supplies View details → Honest Supplies was born from a personal realisation that life needed to be lived more sustainably. After moving to a new area with a refill shop and seeing how it worked, the founders started looking at everything they could do to reduce their carbon footprint and build a better world for the next generation — following the three steps of reduce, reuse and recycle, buying only what they needed in plastic-free packaging from refill and local farm shops.

The more they researched, the more they learned about the damage plastic does to the environment — and that much of what we put out to recycle is actually shipped overseas and illegally dumped. Confronted with how much plastic sits in everyday single-use disposables like toilet roll, they decided to offer an alternative made right here in the UK.

Most plastic-free alternatives on the market are made from bamboo, which has to be manufactured and then shipped from the other side of the planet — adding thousands of transport miles before it even reaches the UK. Honest Supplies takes a different route: plastic-free, sustainable products made in Britain. Because their supply chain is integrated, they're able to minimise waste and transport and keep their CO2 footprint to an absolute minimum.

Social: Instagram · Facebook https://honestsupplies.co.uk/

AromatherapyRefillable candles, room & linen fragrance, car diffusers

Liturgy View details → Liturgy was founded by a New Yorker who relocated to Slovenia and, while researching everyday skincare and home supplies, was stunned by how many harmful ingredients we put on our bodies daily. She came to believe the industry's real goal was addiction to ever more products rather than genuine care — and that skin, left alone, is largely self-sufficient, with its own barrier, microbiome, and natural oils to keep it in balance.

So Liturgy takes the opposite approach: fewer products, more effect. Each formula uses the finest, most potent, time-tested ingredients you can actually pronounce — whole plant-based oils, butters, and botanicals — and everything is free from harsh chemicals, preservatives, and synthetic fillers. The aim is luxurious, useful goods for the body and the home that you can feel good about using, made with as little waste as possible — soul-warming products that make being alive just a little bit better.

This range covers the home and senses: refillable candles, room & linen fragrance, massage candles, aromatherapy droplets, natural car diffusers, and a botanical bug spray.

Shipping: Ships from Slovenia across Europe and the UK.

Social: Instagram https://liturgy.store/?ref=uniplug

Important disclaimers

This list is not definitive and will be updated and changed based on new information becoming available. This list may contain mistakes and should not be considered as legal, medical, or financial advice. Do your own research first. Every brand here is still a far better choice than what you'll find in most supermarkets. Do your research, but don't let perfect be the enemy of good.